It's A Trip Of A Lifetime, Alright!

Create A Buzzzzzzzzzzzzzzzzzzzzzz

August 8, 2009 - Posted by Joann

So, how do you develop the type of marketing that will take your new business to boundless heights? Here are a few suggestions to help you make that happen.

1. Go after what’s happening now. Back in the fifties, James Dean made rebels out of all of the guys. And remember when Madonna effected ‘good’ girls to wear a bustiere. So…how do you think that happened? Actually, it occured the same way that the Cabbage Patch Kids & all of those other fads happened. They started a commotion. And I’m sure you rememeber just how that uproar can send the world on a buying spree. You need to get the right person to “sneeze” to spread your viral message. For instance, sell the president of the Realtors Association on your house-painting service. Just get your message to the influential people who can start the ‘buzz’.

2. Give them something to talk about. It makes people feel intelligent to know something that others may not be familiar with. “I know where you can get a terrific deal on software” or “My carpet guy can get those stains out”. If you can give your very first customers a great product and you become their boast. However, in order to get them talking, you must fill a need they have. Remember the first time you saw an MP3 player? What IS that and where can I get one? See…now you’ve got them talking.

3. It’s like the common cold in kindergarten. The best way to spread your message is to “sneeze” it in the right direction. It needs to be aimed at your target customers and in the places where they can be found. Once you get your “sneeze” aimed in the right direction and at your general pool of potential customers, then the next thing to do is identify the “Typhoid Mary’s” in the group.

4. Pay it forward. You can generate more sales pretty easily. “Thanks so much for your business. Please share this coupon with a friend and she will receive 20% off, or use it for your next purchase.” You know how it goes… she’ll tell two friends and they’ll tell two friends, and so on and on. Buzz marketing works because it is heard from a friend who liked it and not from some paid pitchman who will sell anything for a buck. If your customers are happy with your product or service, then devise a way for them to share that joy with their friends. Help your customers to tell each other and your product will sell itself.

5. Overcome their resistance. Persistence is the key ingredient to promoting your business idea, or product. Just like that winter flu that some people don’t get until May, there will be some customers that will need many exposures before they “catch” it.

Share and Enjoy:

This entry was posted on Saturday, August 8th, 2009 at 4:21 pm and is filed under Related to Marketing...in some way. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

14 Comments

Surender Sharma says:

I am agree with your ideas.You can add Social media in this list because Social Media is the bet marketing source now.
Surender Sharma´s last blog ..SEO Tips: What is Anchor Text

... on July August 10th, 2009
Joann says:

Hi Surender,
You are 100% correct-social media is the best type of marketing at the moment. I like the fact that all of this marketing can be done so inexpensively.

Thanks for stopping by-I wish you the best!
Take care,
Joann

... on July August 10th, 2009
Alex Lim says:

While reading your post I remembered a blog post I bumped in a couple of days ago that applies # 1 and 2 of your entry. The post shares the result of a self conducted study about a particular niche. The conclusion of the study was quite intriguing that’s why people pooled in the blog comments. It provided something that many people can discuss and explore. So, definitely I agree that you should discuss current trends and if possible share something that’s unique or new discoveries. By doing that, you will make a buzz under your chosen niche.
Alex Lim ´s last blog ..How To Get Internet Marketing Traffic And A New Competition Hosted By Alex Jeffreys

... on July August 11th, 2009
Andy Michaels says:

Hi Joann,

Thanks for stopping by my blog. I was quite far down the list so you must be busy.

Better go now and “sneeze” on some folks.

Andy
Andy Michaels´s last blog ..Finding More JV Partners

... on July August 11th, 2009
Joann says:

Hi Alex,
Thank you for stopping by-I appreciate it! You are right…there is nothing like ‘unique’ to create a buzz. We really have it SO much easier with the internet…we can share our views with thousands of people with very little effort. And the old saying does apply: they’ll tell 2 people & they’ll tell 2 people & so on & so on…

Take care Alex, I wish you the best!
Joann

... on July August 11th, 2009
Joann says:

Hi Andy,
Thanks for stopping by to visit today! Go get ‘em, Andy! Turn that ‘sneeze’ into a downright flu!

I wish you the very best, Andy-take care!
Joann

... on July August 11th, 2009
Rob Canyon says:

Joann,

Another super post. And I love tip #1. Sell the president of the real estate association on your house painting services.

Better still, do it for free and get a testimonial. Then put that testimonial in all your marketing materials.

Just a thought… Been there, done that.

Rob
Rob Canyon´s last blog ..How I Made it To The Top of Google With My YouTube Video… in Only 4 Days.

... on July August 12th, 2009
Joann says:

Hello Rob,

That is a wonderful idea & one that would earn you an awesome testimonial. Just by doing a few of the things that are pretty much second nature for us each day like talking & gossiping, AND by making sure that it is directed at the right crowd, we are setting ourselves up for some major success.

Thanks so much for stopping back, Rob! Take care of yourself,
Joann

... on July August 12th, 2009
Gerry From http://GerryWalter.com says:

Great tips here.

I think the best thing you can do is get your branding right. Then people recognise you and will remember you for your branding.

Thanks for the read – it was great!

Regards

Gerry Walter
http://gerrywalter.com
Gerry From http://GerryWalter.com´s last blog ..Getting Better Conversion Rates – What You Must Do

... on July August 14th, 2009
Joann says:

Hi Gerry,

You are absolutely correct, branding makes a huge difference in your business! But, it’s pretty cool to know that just by doing what we do everyday(talking to people), can make su.ch a huge impact!

I wish you the best, Gerry-take care,
Joann

... on July August 14th, 2009
Jim Cassidy says:

Hi Joann and greetings from the flatlands of Norfolk.
My first visit and love the posts..although sneezing around here is frowned upon as everybody thinks you’ve got swine flu.
Jim Cassidy´s last blog ..What Can I Write About??

... on July August 15th, 2009
Joann says:

Hi Jim,

Thanks for the comments & for stopping by to visit me-I appreciate it! You are right-bad timing on this post with all of the panic surrounding the swine flu. Or, it could be good timing, depending on how you look at things.

I wish you the very best, Jim-take care,
Joann

... on July August 15th, 2009
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... on July August 17th, 2009
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... on July September 2nd, 2009